There’s a new burger in town
If you’ve been in California for more than a few minutes, someone has probably told you about In-N-Out. This venerable chain of restaurants has more rabid fanbois than Apple, and for a good reason. They sell excellent hamburgers and french fries; and that’s really all they do. They have drinks and shakes on the menu, but the In-N-Out menu was probably the inspiration for Steve Jobs’s dictum to keep things simple. There are very few options, but the quality of what they sell is exceptional.