Steve Jobs passed away yesterday, and the tributes from the world were immediate and overwhelming. He’s been called the greatest inventor since Thomas Edison, a visionary, and even Bill Gates said that it was an “insanely great honor” to have known him. It’s hard to imagine another individual whose life has touched the world in quite the way, or to the same extent, than Steve Jobs.
IBM may have made the “personal computer,” but it was Steve Jobs who made the computer personal. Personally, I cannot imagine how the world would be different without the effect his singular vision has had on how computers and machines interact with each other. He was perpetually pushing us to “think different” and to do things better than we ever imagined. The list of his successful products are being listed all over the web.
But I’m also interested in his failures; if ever there was a person who learned from his mistakes, it was Steve Jobs. Do you recall the “Cube,” the beautiful but feeble Macintosh? He learned that beauty was not enough to make a good product; it also had to have performance.
The original “iPod Phone,” made in conjunction with Motorola, was a joke. With a crappy user interface and limited to only holding 100 songs (can you imagine?), this worst seller forced Jobs to confront the real problems in the phone business, resulting, ultimately, in the iPhone, the “smart phone” that changed the entire industry.
The Apple TV was, and still is, one of those “little projects” that Apple still plays with. It has its enthusiasts, but it’s never really caught on in the wider populace. Yet Apple keeps tinkering with it, convinced that there’s “something there.” Will Apple ever get it right?
So much product development consists of tiny, incremental changes. Much of it is based upon user feedback; this is good, but users don’t think outside the box. They don’t imagine things in a vastly different way than they already exist. When all personal computers had a command line and a 24×80 character display, Jobs envisioned (with the help of Xerox PARC) a fully graphical user interface in the hands of every single computer user. While the iPod wasn’t the first music player with a hard disk, it was the first to offer an online store, with the full participation of record labels, where users could simply purchase and download music as opposed to ripping MP3′s from their CDs. When every computer “had” to have a floppy disk drive, Jobs sold the iMac without one. (Side note: when my wife and I got our MacBook Airs, she insisted on getting the plug-in CD drive. We’ve never used it.)
The world is a better place because of you, Steve, and we will miss you.